50 Reasons

50 Reasons encourages young people to share the reasons they find voting important in order to increase voter turnout among college age citizens. Social media content, fun apparel, and ads placed on college campuses aim to drive young people to the website where users can find every resource needed to complete the voting process. The website walks users through voter registration, researching candidates, and finding the nearest polling place. Bright colors aim to make voting feel trendy, and approachable icons used throughout the campaign highlight relevant issues.