The traveling circus troupe Cirque de la Lune celebrates the bizarre, offering intriguing shows with uncanny themes and performances. The dynamic lines used throughout this identity reflect energetic performances, and the black and white color scheme relates to the dichotomy between night and day. Distorted illustrations make viewers look twice and offer a glimpse of Cirque de la Lune’s strange world. The group’s logo depicts classic carnival imagery with a dark twist. Here the traditional red and white tent associated with the circus takes on a more sinister form with the logo’s desaturated color scheme and sharp angular elements.